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Marketing is another popular field of specialisation in MBA. As we all know marketing is the art of bringing the product and the customer together. What we need to be aware of at this stage is that while marketing brings the product and the customer
together, it is the “sales” function that is finally responsible for the customer buying the product. Thus you should be clear that marketing and sales are two separate functions. While marketing relates to brand building, pricing, promotions etc. sales means business, hard-core selling of the product. In all probability, immediately after an MBA initial 2 – 3 years of rigorous sales function is what companies think is essential for a manager to grow into a successful marketing manager.

So an ASM (Area Sales Manager) profile is what you should be comfortable with in the initial phase of your career. In these functions, lateral thinking, technical know-how of the product, awareness of the market segment and innovation and creativity are the skill sets you need to develop in order to prepare yourself for a successful stint in this field. A dual specialisation major in Marketing with Finance as your minor subject will prove to be immensely useful if you are interested in marketing of financial services. This is important as I earlier mentioned that technical know-how of the product that you are selling is critical. Thus if you are selling insurance products or other financial products like mutual funds, bonds etc. relevant knowledge in the field of finance is important.

There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.

In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists. Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.

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