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MBA in marketing is one of the excellent choices for the students who have dynamic personality. It is because marketing is a target based job where students are taught to carry out the responsibilities and fulfill the targets on time. In every business the products or the services need to reach to the customers but this is only possible if excellent marketing strategies are devised. Only then the end customers will know about your products. Therefore marketing is an important field and every business requires professionals and experts to make a strong marketing team.

Marketing is another popular field of specialisation in MBA. As we all know marketing is the art of bringing the product and the customer together. What we need to be aware of at this stage is that while marketing brings the product and the customer together, it is the “sales” function that is finally responsible for the customer buying the product. Thus you should be clear that marketing and sales are two separate functions. While marketing relates to brand building, pricing, promotions etc. sales means business, hard-core selling of the product. In all probability, immediately after an MBA initial 2 – 3 years of rigorous sales function is what companies think is essential for a manager to grow into a successful marketing manager.

The students are made well versed with the data analysis and different types of analytical tools. They will get to learn how they can effectively use the methodologies to fulfill their aim. This is a specialization in which the effective planning and customer relationship play a crucial in deciding the success of the product. Understanding the needs of the customer and meeting the standards is the motive behind the schedule framed by the colleges.

List of subjects which are included in this program

Given below is the list of subjects which are studied by the students of marketing:-

1. Business process Re-engineering
2. Total Quality management
3. E-commerce
4. Human resource management
5. Business environment
6. Statistical analysis and operation research
7. Sales management
8. Consumer behavior
9. Advertising management

It is a full time two year course which is divided into semesters. The course can be pursued by the students as well as the working executives.

Learning outcomes

With the help of this course the students will become aware of marketing concepts and how to establish a long lasting relationship with the consumer. The marketers need to determine the changing needs and accordingly planned the strategies that will work to achieve the targets.

Career opportunities

The marketing students have an excellent career graph as they move from the sales field to the trainee and then taking hold of the managerial decisions.. The need of the marketing professionals is increasing day by day hence there are many job profiles open before you. You can become a marketing manager, brand manager, new product manager, market research analyst etc.

The other corporate positions include sales manager, PR director and many more. These are the positions which are really appreciated by the youngsters as it involves lots of traveling and glamour associated with it.

There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.

In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists. Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.

Best colleges and universities offering MBA in marketing

Some of the top class colleges and universities from where this course can be pursued are:-

1. American university, Dubai www.aud.edu
2. Symbiosis institute of business management, India www.sibm.edu
3. Alfred university college of business, New York http://business.alfred.edu/
4. British University, Dubai http://www.buid.ac.ae/buid/html/home.asp
5. Hayward school of business and economics, California http://www.iciep.ru/

Thus it is your choice which college you would like to prefer. For any other assistance you can visit the website and get complete details about the college.

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